Employment pathway
Typically, students completing this qualification may perform the role of a marketing director; marketing strategist; national, regional or global marketing manager.
CRICOS Course Code: 105038BCourse Code: BSB60520
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Fine out more Information about this course
Pathway from the qualification
After achieving this qualification candidates may choose to undertake studies at higher education level.
Course duration and fees
The total duration will be 104 weeks including the breaks.
See: Academic Calendar & Fees for detailed information.
Qualification sturcture
- Course Units
BSBMKG622 Manage organisational marketing processes BSBTWK601 Develop and maintain strategic business networks BSBMKG623 Develop marketing plans BSBMKG621 Develop organisational marketing strategy BSBOPS601 Develop and implement business plans BSBSTR601 Manage innovation and continuous improvement BSBLDR601 Lead and manage organisational change BSBFIN601 Manage organisational finances BSBMKG624 Manage market research BSBLDR602 Provide leadership across the organisation BSBAUD601 Establish and manage compliance management systems BSBMKG626 Develop advertising campaigns
Entry Requirements
- Entry to this qualification is limited to those who have completed the following units (or equivalent competencies):
- BSBMKG541 Identify and evaluate marketing opportunities;
- BSBMKG542 Establish and monitor the marketing mix;
- BSBMKG552 Design and develop marketing communication plans;
- BSBMKG555 Write persuasive copy; and
- BSBPMG430 Undertake project work.
Equivalent competencies are predecessors to these units, which have been mapped as equivalent.
or
Have four years equivalent full-time relevant work experience
- are 18 years or older; and
- have completed Year 12 or its equivalent with suitable English language skills.
- International Students are also required to have an English ability at the IELTS 6.0 or equivalent.
Mode of Course Delivery
67% Face-to-face and 33% Online
Timetable
Please contact the college for the class timetable.
Jobs Roles
- Client Services Executive
- Marketing Director
- Advertising Account Director
- Client Services Director
- Marketing Strategist
- Advertising Account Planning Manager
- Marketing Manager
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